About Us

SERO Watersports is a family owned and operated company with a focus on boats and watersports supplies. Our parent company, SERO Innovation, designs and markets a growing line of products for boaters.

Our customer support center is staffed by experienced boaters with hundreds of years combined experience on the water. We're here to help in any way we can.

SERO Watersports operates from our warehouse in New Baltimore, MI serving every port and city in North America. In addition, we also routinely ship to over 175 countries worldwide and counting. You can count on us to get the parts you need and ship them directly to you, no matter where you are.